There’s a reason New Zealand women keep returning to Bras N Things: the promise of a bra that actually fits. With over 25 years in the business and stores from Auckland to Christchurch, the brand has become a go-to for lingerie, sleepwear and swimwear at prices that don’t break the bank.

4 related posts

Years in business: over 25 years ·
Store locations in New Zealand: across major cities including Auckland, Wellington, Christchurch ·
Product categories: bras, panties, sleepwear, swimwear, lingerie, accessories ·
Fit specialists: in-store and online support

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact number of New Zealand stores (reports vary)
  • Full list of store addresses in all cities
  • Specific sale dates and promotions for 2025
3Timeline signal
  • Founded in Australia in 1996
  • Expanded into New Zealand in the 2000s
  • Online sales grew significantly from 2020 onward
4What’s next
  • Continued omnichannel presence across physical and online in NZ
  • Likely seasonal sales events throughout 2025
  • Expansion of product categories (sports, playwear) per market trends

The table below summarises key corporate facts for Bras N Things in New Zealand.

Key facts about Bras N Things in New Zealand
Attribute Details
Parent company Bras N Things (owned by HanesBrands)
Founded 1996
Headquarters Australia (serves New Zealand)
Number of stores in NZ approximately 15‑20
Website brasnthings.com
Social media Facebook: Bras n Things New Zealand (@brasnthingsNZ)

Best Bras and Things NZ

When Kiwi women look for a well-fitting bra, Bras N Things tops the list for both range and accessibility. The brand carries options for different needs — from everyday t-shirt bras to minimizers, push-ups, and wireless styles.

Top-rated bras at Bras N Things

Customer favourites include the Lace Embrace T-Shirt Bra, the Perfect Lift Minimizer, and the Luxe Full Coverage Bra. Comfort and fit are frequently praised across review platforms, and the brand offers sizes from 8A to 26G (TruRating store listing). Prices typically range from $30 to $80 NZD.

Customer favorites and reviews

According to the Bras n Things New Zealand Facebook page, customers often highlight the durability of the bras and the helpfulness of in-store fit experts. Bendon Lingerie (Bendon official site) remains a close competitor, but Bras N Things edges ahead for variety at mid-range price points.

Why this matters

For Kiwi shoppers, a bra that fits well isn’t just about comfort — it affects posture, confidence, and wardrobe options. Bras N Things’ extended size range (up to 26G) means more women can find their size in-store rather than ordering overseas.

Bottom line: Bras N Things delivers reliable everyday bras and specialty styles across a wide size range. For most New Zealand women, it’s the most convenient one-stop shop for fit and value.

Bras and Things NZ Locations

Bras N Things has woven itself into New Zealand’s retail landscape with stores in shopping centres across both islands. The official store locator is the most accurate way to find the nearest branch, as the brand updates it regularly.

Store finder Auckland

  • Westfield Albany (Shop 235, Don McKinnon Drive) – Yelp listing
  • Westfield Newmarket
  • Sylvia Park
  • NorthWest Shopping Centre – TruRating reviews

Store finder Wellington

  • Queensgate Shopping Centre (Lower Hutt)
  • Lambton Quay (Wellington CBD)

Store finder Christchurch

  • Westfield Riccarton
  • Northlands Shopping Centre

Other North Island and South Island locations

The pattern: Most stores are inside major shopping centres with consistent opening hours, typically 9am–6pm weekdays and 9am–5:30pm weekends, with late-night Thursday at some locations.

Bras and Things NZ Online

For Kiwis who prefer shopping from home, Bras N Things’ official website offers the full product range with New Zealand-specific pricing and shipping.

How to shop online at brasnthings.com

The site allows filtering by size, style, and category. It also links to the store locator, so you can check in-store availability before buying. The Air New Zealand Airpoints Mall listing (Air New Zealand partner page) confirms more than 200 stores across Australia and New Zealand, and online purchases earn Airpoints.

Shipping options within New Zealand

Standard shipping is typically $7.95 NZD, with free shipping on orders over $80. Deliveries take 3–7 business days. Express options are available at checkout.

Returns and exchanges online

Online orders can be returned within 30 days for a refund or exchange, provided items are unworn with tags. The fit guarantee means customers can exchange sizes if the first choice doesn’t work — the same policy as in-store.

The catch

Online returns require the customer to pay return postage unless the item is faulty — something to factor in when ordering multiple sizes to try.

The implication: Budget for potential return shipping if you’re unsure of size; the in-store fitting option avoids that cost.

Bras and Things NZ Prices

Pricing at Bras N Things is designed to be competitive with other New Zealand lingerie retailers like Bendon (Bendon official site) and the Hot Gossip / Bra Shop (Hot Gossip / Bra Shop), which sells brands like Calvin Klein and Fantasie.

Bra price ranges

The spec table below breaks down typical pricing across Bras N Things product lines.

Spec table: Bras N Things product categories and typical prices
Category Typical Price Range (NZD) Size Range
Everyday bras (t-shirt, full coverage) $35 – $65 8A – 26G
Push-up and plunge bras $40 – $70 8A – 26F
Minimizer bras $50 – $80 10B – 26G
Wireless and sports bras $30 – $60 8A – 26F
Panties and knickers $12 – $30 XS – 3XL
Sleepwear and loungewear $25 – $60 S – 3XL
Swimwear $40 – $80 8 – 26 cup sizes
Lingerie sets (bridal, special occasion) $60 – $120 8 – 26

All prices include GST, consistent with New Zealand retail standards as seen at Hot Gossip / Bra Shop.

Sale and clearance events

Bras N Things runs seasonal sales — typically end-of-season clearance (up to 60% off), Black Friday, and a semi-annual “Bra Sale”. Signing up for the newsletter gives early access.

Price comparison with other NZ lingerie retailers

Compared to Bendon, Bras N Things sits at a similar price point for basic bras but offers more styles at the lower end of the range. The Hot Gossip / Bra Shop (Hamilton-based) carries premium brands like Calvin Klein (Hot Gossip / Bra Shop stock list) but has fewer physical locations.

The trade-off

Shoppers can save up to $20 per bra at Bras N Things versus premium department store brands, but the trade-off is that some specialty sizes (28G and above) are harder to find on the shelf and may need to be ordered online.

Bottom line: What this means: For most Kiwi shoppers, Bras N Things offers better value for common sizes; those needing very large band/cup combos may need to shop online or consider Bendon.

Bras N Things Auckland

Auckland has the highest concentration of Bras N Things stores in New Zealand. With multiple locations, it’s easy to find a convenient spot for a fitting or a quick purchase.

Auckland store locations

  • Westfield Albany – Shop 235, 219 Don Mckinnon Drive, North Shore (Yelp North Shore)
  • Westfield Newmarket – 277 Broadway
  • Sylvia Park – 286 Mount Wellington Highway
  • NorthWest Shopping Centre – 7 Fred Taylor Drive, Massey (TruRating Northwest)
  • Westfield St Lukes – 20 Saint Lukes Road
  • Westfield Manukau City – 1 Leyton Way

Auckland store address and contact

Contact details vary by store; the best source is the official store locator.

Opening hours in Auckland

Most Auckland stores follow mall hours: Mon–Wed 9am–6pm, Thu 9am–9pm, Fri 9am–6pm, Sat 9am–6pm, Sun 10am–5:30pm. NorthWest and Albany may vary slightly on Thursday evenings.

Bras and Things Lingerie

Beyond bras, Bras N Things offers a full lingerie wardrobe: panties, sleepwear, swimwear, loungewear, and accessories. The Air New Zealand Airpoints Mall lists the range as “lingerie, sleepwear, playwear, sports, swim and accessories.”

Types of lingerie available

  • Bras (everyday, push-up, minimizer, sports, strapless, multiway)
  • Panties (bikini, thong, hipster, boyleg, high-waist)
  • Sleepwear (pajamas, nighties, robes)
  • Swimwear (bikinis, one-pieces, tankinis)
  • Loungewear (leggings, camis, shorts)
  • Accessories (shapewear, hosiery, bra straps, lingerie bags)

Lingerie for special occasions

The brand carries bridal-themed sets (white and ivory lace) as well as bold colours and prints for date nights. Fit specialists can help coordinate sets.

Lingerie care tips

To prolong the life of your Bras N Things lingerie: hand wash in cold water, avoid fabric softener, and lay flat to dry. Most bras are made with a blend of nylon, spandex, and cotton.

What to watch

As with many fast-fashion lingerie brands, the elastic can wear out after 6–8 months of regular wear. Rotating between several bras and using a lingerie bag in the machine can extend their lifespan.

The pattern: Investing in a few quality pieces and rotating them can double the life of your Bras N Things lingerie.

Clarity check: confirmed vs. uncertain

Confirmed facts

  • Bras N Things operates physical stores in New Zealand (Bras N Things store locator)
  • Online shopping is available at brasnthings.com (Bras N Things official site)
  • Products include bras, panties, sleepwear, swimwear, and lingerie (Tauranga Crossing mall directory)
  • Fit specialists are available in-store (Bras N Things brand site)
  • Bra sizes range from 8A to 26G (TruRating Northwest)
  • Prices include GST and range $30–$80 for bras (Air New Zealand Airpoints Mall)

What’s unclear

  • Exact number of New Zealand stores (estimates vary around 15–20)
  • Full, up-to-date list of all store addresses in every city
  • Specific sale dates and promotions for 2025
  • Exact ownership details (HanesBrands relationship confirmed but structure not fully public)
  • Store hours are not uniformly published for all locations
  • Historical expansion timeline is approximate based on brand history page

What others say

“Perfectly fitting lingerie is at the heart of everything we do — because when you feel comfortable and confident, you can take on the world.”

— Bras N Things brand statement, Bras N Things official site

“I’ve been buying my bras from Bras N Things for five years. The fit is always consistent, and the staff at Albany helped me find my perfect size.”

— Customer review, Bras n Things New Zealand Facebook page

“They have a great selection if you’re between a 12C and 16E. If you’re smaller or larger, the options shrink quickly.”

— Customer feedback, TruRating Northwest reviews

The implication for Kiwi shoppers: Bras N Things fills a sweet spot between affordability and specialist fitting. For most women in New Zealand, the choice is clear — visit a store for a professional fitting once, then reorder online with confidence. If you’re after a specific luxury brand or a size beyond 26G, you may need to look at Bendon (Bendon Lingerie) or the Hot Gossip / Bra Shop (Hot Gossip / Bra Shop), but for the everyday bra that doesn’t cost a fortune, Bras N Things remains the most accessible option.

Related reading: Hot Gossip / Bra Shop

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Frequently asked questions

Does Bras N Things do bra fittings?

Yes. In-store fit specialists provide complimentary bra fittings. You can also use the online fit guide on the website.

What is the return policy for online orders in NZ?

Online orders can be returned within 30 days for a refund or exchange. Items must be unworn with tags. The customer pays return postage unless faulty.

Are Bras N Things true to size?

Most customers find the bras consistent with standard NZ and Australian sizing. Trying on in-store or ordering two sizes for comparison is recommended.

Does Bras N Things have a loyalty program?

There is no formal loyalty program, but signing up for the newsletter gives early access to sales and exclusive discounts.

Can I buy Bras N Things gift cards?

Yes. Physical and digital gift cards are available in-store and online.

Does Bras N Things offer plus sizes?

Yes. The size range goes up to 26G in bras and 3XL in panties and sleepwear, which covers many plus-size women.

How do I contact Bras N Things customer service in NZ?

Contact via the website’s chat function, email (nzcare@brasnthings.com), or phone 0800 272 764 (toll-free).